Have a question about VAT for your online store? Book a quick call and get practical answers for your specific setup.
VAT can be confusing and ever-changing, but getting it right is crucial for your ecommerce business. Mistakes lead to fines, double taxation or surprise costs that eat into your profits. Get VAT right, and you'll trade confidently, reclaim what you're owed, and avoid nasty compliance issues.
If you import goods, sell internationally, use dropshipping, or leverage marketplaces like Amazon, eBay or Etsy, you must understand how VAT applies to your sales. This 2026 guide breaks down how VAT works in the UK and abroad, explaining key rules, recent changes, common mistakes, and practical tips. We'll help you stay compliant while protecting your margins.
VAT (Value Added Tax) is a tax added to most goods and services in the UK and many countries. For ecommerce sellers, VAT affects the sale of physical products to consumers, whether you're selling domestically or across borders.