Need help with EU VAT and OSS/IOSS setup? Book a quick call and get practical answers for your cross-border sales.
Selling to EU customers has become more complex since Brexit, but the right VAT setup can make the process seamless. Whether you sell through your own website or via marketplaces like Amazon and eBay, you'll need to understand when to register for VAT in the EU, how the One Stop Shop (OSS) and Import One Stop Shop (IOSS) schemes work, and what thresholds apply.
This guide explains the current EU distance selling rules for UK businesses and how to stay compliant without opening multiple VAT registrations across Europe.
Before 2021, UK businesses could sell to EU consumers under the distance selling thresholds, registering for VAT only once they exceeded local limits. Since Brexit, the UK is now treated as a non-EU country, meaning exports to the EU are classed as imports from the customer's perspective.