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Selling products internationally has never been easier, but VAT rules for imports can quickly become confusing. Whether you ship goods from outside the UK to UK customers or distribute products into the EU, the low-value import VAT rules determine who collects and pays VAT, you, your customer, or the platform you sell through.
This guide explains how the £135 rule applies to UK imports, how it compares to the EU's €150 threshold, and what overseas sellers and UK importers must do to stay compliant.
Since 1 January 2021, the UK applies special VAT treatment to low-value consignments, goods with a value of £135 or less.